Tuesday, August 18, 2009

How two covers are made: Time vs. Macworld.


Cover creation from Peter Belanger on Vimeo.
I guess there's still a market for professional photographers to make covers. Not all the covers have to be $30 iStock photos. That's what Time magazine paid for a cover photo made by Robert Lam, who didn't even get credit (he was happy about it, regardless). The irony is that the cover was illustrating the New Frugality, or perhaps Time was trying to make a point. I say Time was successful. And the fact that they paid so little has generated hoopla. I'm not going to go into detail about this, as many others have already. Some photographers are upset. I found this explanation by King Kaufman the most balanced.

Like Kaufman says, Time got what they paid for. Macworld got what they paid for, plus a beautiful time lapse video of the process of making a cover, from photographer Peter Berlanger. I bet the editors of Macworld are extremely happy about this video, and the cover. It's called taking care of your client. The video shows the process of photography, post-production and graphic design, with beautiful music by The Brokenmusicbox (who donated the use of the song, but did get credit and a link to their MySpace site). Find more information on the Macworld site.

So what kind of photographer are you going to be? The one that competes with iStockPhoto or the one that goes the extra mile with value added service?

©2009 Isaac Hernandez

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