Tuesday, October 6, 2009

Gourmet Closes

My heart goes to the people at Gourmet, for they have lost their baby of 68 years. Read about it in the New York Times. Buy the paper and support the print advertisers, or read it online for free here (page sponsored by Adobe Acrobat as of now).

Charles H. Townsend, Condé Nast’s chief executive, said to Stephanie Clifford, of the NYT, "that the current advertising picture was too dismal. “The tide’s not coming back in,” he said. “It could take us five years to get back to 2007 levels if we’re lucky enough to.”"

Cookie, Elegant Bride and Modern Bride will also be closing. In total, 180 people will probably lose their jobs. The titles will probably continue their presence on the Internet, but Condé Nast is not betting on display advertising for revenue, according to the NYT story.

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